When you hire LKPR, we determine together what success looks like from the onset and we hold each other accountable. We onboard quickly and gain traction immediately. We see what's working and what isn't, and aren't afraid to pivot. Then, we execute, execute, execute toward your business goal.
LKPR, Inc. was founded in 2012 by Linda Krebs, a former New York City PR agency VP and industry trailblazer. The company is rooted in PR, but as the media world evolved and our clients' needs changed, so did we. Today, we're a full-service, integrated marketing agency that looks at the full 360-degree brand picture.
Our cross-disciplinary team is smart, creative, strategic and scrappy. We're confident in our abilities. We’ve seen your business from all sides and our expertise represents:
MANUFACTURING ● BRAND ● RETAIL ● AGENCY
FOUNDER & CEO
Linda Krebs is the driving force behind LKPR. Her passion, commitment to her clients' success, and "make-it-happen" attitude permeates the entire organization and forms the company's ethos. A mix of old school and new school, Linda has been in the industry long enough to benefit from a strong marketing foundation, but is fearless when it comes to mastering new tactics to add to her toolkit.
She founded LKPR in 2012 following an impressive PR agency career, rising to vice president of a mid-size NYC agency just shy of turning 30. Linda has served as a trusted advisor and brand champion for company CEOs and marketing execs from start-ups to publicly traded companies across industries. She's helped launch cutting-edge technologies from 3D printing to the smart kitchen, demystify the rat race of college admissions, make the CES show floor digestible to media, and build demand for some of the hottest holiday toys.
Linda is a bit of a PR prodigy. She was inducted as the youngest board member in the history of both the PRSA-NY and NYWICI, and was honored to serve as PRSA-NY president in 2015. Linda is also the recipient of the 2006 PRSA-NY President's Award and was named 2012 "Publicist of the Year" by Bulldog Reporter.
Equally likely to be found in a gym or TV studio at 6 a.m., Linda is incredibly proud of the best-in-class work her team produces every single day.
NANCY B. WILLARD
Nancy B. Willard oversees LKPR creative services and graphic design, turning everything into a work of art. She is a strong believer in brainstorming, innovation, creativity and collaboration. With a natural and strong sensibility for design, but no creative ego, Nancy helps LKPR take the verbal and make it visual across all mediums. She is a commercial-minded designer who "gets" our clients and delivers production-quality work with limited, if any, rounds of changes.
In a previous life, Nancy was head of in-house creative for a toy manufacturer. There, she had the opportunity to learn about the manufacturing and sales process first hand from start to finish: from product design, development and costing, to graphic design in its many forms. Nancy managed everything from branding and packaging, to sales presentations and retail merchandising, to print ads, photo shoots and marketing collateral. She also got to design a cool T-shirt or two.
When the toy company was acquired by a $20-billion-a-year Hong Kong-based sourcing company, Nancy was a lead member in the Design Core, a corporate initiative to unite the public company’s 800-strong design community. She organized cross-divisional events and started a Toastmasters Club, of which she was also president. The New York City chapter’s rapid success was so encouraging that Nancy was asked to travel abroad to replicate the program in the UK.
Multitasker by nature, she not only juggles clients, but copious amounts of tote bags, a husband, a small child and is often found DIY-ing something.
Kristen Joerger keeps the wheels turning at LKPR. She oversees and motivates the company’s cross-discipline teams, ensuring that programs are running smoothly and successfully across all marketing levers. Kristen serves as a daily contact for clients, working closely with them to develop smart strategies and tactics around their business goals. Whether building a PR campaign, planning a social media content strategy or creating engaging ad copy for digital marketing, she makes sure that every piece is authentic to the brand and working toward the campaign’s overall goals.
Kristen has a strong background in corporate communications, having spent many years in-house at Scholastic where she worked to promote and protect key brands, including Scholastic News and Scholastic Book Clubs. She shaped and executed media plans and social media campaigns around key brand initiatives, including corporate research on kids and reading, summer reading campaigns and large-scale events. Working closely with the company’s widespread international teams, Kristen helped develop consistent and culturally-relevant global brand messaging across all divisions.
Keeping everything organized requires a lot of agility, so Kristen unwinds and stays flexible through regular yoga practice. She’s also our resident foodie and an avid baker – requests for homemade treats are rarely denied.
We're a communications agency based in New York, New York, the largest U.S. media market, where we can grab coffee with an editor in the morning, drop a product sample at a TV studio during lunch, and have a cocktail with an influencer over happy hour - any day of the week.
While we love to play on our home turf in NYC, we work effortlessly with local and national media across the country. We understand the market opportunity in the U.S. and know what it takes to break through and move the needle. Whether you’re local, across the country or across the pond, we work seamlessly with you - wherever you are.
IF YOU'RE LOOKING FOR THE AVERAGE AGENCY THAT...
Has lots of ideas, but no idea what to do with them. Wants to have meetings about meetings. Is satisfied with the status quo. Needs motivation and constant supervision. Spends more time on meaningless reports than doing meaningful work. Stops working when billable hours are up. Requires endless rounds of edits. Is always busy with more important clients.